Branding

You have done it. You made it through the design process and realized the mountain of other marketing materials that are before you. Branding may not be for the faint of heart, but it is a necessary evil for any business. Your look, your feel, your personality is summed up into a single symbol, which is then carried through along with a look and feel through all of your marketing materials. Copy, imagery, shape, and promotional items carry a message that needs to correspond with your company ideals. Branding is more than a few colors. It is your company when you are not present.